This week Lloret Turisme and the Lloret Convention Bureau are taking part in various promotional activities linked to meetings and events tourism and sports tourism, two segments that, in the words of Elizabeth Keegan, “complement each other perfectly and form part of Lloret de Mar’s strategy to diversify its tourism products in order to deseasonalize and extend the season”.
From yesterday until 23 March, Lloret Turisme is taking part in the Sports&Events workshop, an international meeting in the field of sports tourism held in Valencia and organised by the Eventoplus Group, FC Sports Experiences (UK) and Sport&Tourism Consulting. The three-day programme aims to bring together suppliers and buyers in the field of international sports tourism. Other companies from L’Azure Hotel and Evenia Travel Services are also taking part. Also this week, on 25 and 26 March, Lloret Turisme is taking part in another trade fair linked to sports tourism, in this case cycling, the Copenhagen Bike Show. Lloret de Mar has 17 establishments and 2 incoming agencies specialising in cycling and a website that brings together the entire offer and routes: www.lloretcycling.com. This week we also received a visit from the German TTOO DFT Sports, who visited all the town’s sports facilities.
In terms of meetings and events tourism, with the recovery of international markets, the Lloret Convention Bureau is committed to various promotional activities at European level in 2023. It recently organised a webinar for different event organising agencies from the Nordic countries in conjunction with the L’Azure hotel, Evenia Hotels, the Santa Marta hotel, the Rigat Park hotel and the Delamar hotel. This action will be complemented by the Lloret Convention Bureau’s participation in the WS Max Day in Stockholm, which will be held in mid-June and will be attended by around fifteen Swedish event organising agencies. At the same time, the trip to Northern Europe will be used to make a series of commercial visits to Oslo with the aim of consolidating Lloret de Mar‘s presence in the Scandinavian market. Furthermore, this weekend the destination hosted a familiarisation trip linked to the “Break the Ice Forum” promotional action organised by the Costa Brava Convention Bureau with 17 organising agencies from the United Kingdom, Germany, France and Italy, among others.
This week the Lloret Convention Bureau is on a promotional tour of the French market, presenting Lloret de Mar from 21 to 23 March in the cities of Lyon, Marseille and Montpellier, as well as to some thirty event agencies. Evenia Hotels, Hotel L’Azure, Hotel Santa Marta, Hotel Rigat Park and Hotel Sant Pere del Bosc also took part. In the words of the Director of the Lloret Convention Bureau, Montse Belisario, “the French market continues to be one of the strategic markets, along with the domestic and Scandinavian markets, as well as the traditional European markets. Lloret de Mar’s proximity to the French border, its connectivity by plane or train, the destination’s tourist tradition and the wide range of specialised services available are very attractive to this target audience. In addition, actions such as these showcase the good working relationship between the public and private sectors”.
